Sales-Oriented Objectives—many marketing managers view their advertising and promotional programs from a sales perspective and argue that sales or some related measure such as market share is the only meaningful goal for advertising and thus should be the basis for setting objectives. They take the position that the basic reason a firm spends money on advertising and promotion is to sell its products or services. Thus they argue that any monies spent on advertising should produce measurable sales results. Coupons do this as they give some measurable means to show if an ad was effective. Whether if it was for food, groceries, clothes or what-ever if gives the company or business an immediate response to the advertising.

Effective advertising

A print of a cup of Folgers coffee was placed on top of manhole covers in New York City, USA. Holes on the print allows the steam to come out. Wordings around the cup reads ‘Hey, City That Never Sleeps. Wake up.” from Folgers. This ad uses silent communication to promote it's product, which is very effective.