Sales-Oriented Objectives—many marketing managers view their advertising and promotional programs from a sales perspective and argue that sales or some related measure such as market share is the only meaningful goal for advertising and thus should be the basis for setting objectives. They take the position that the basic reason a firm spends money on advertising and promotion is to sell its products or services. Thus they argue that any monies spent on advertising should produce measurable sales results. Coupons do this as they give some measurable means to show if an ad was effective. Whether if it was for food, groceries, clothes or what-ever if gives the company or business an immediate response to the advertising.

Effective advertising

A print of a cup of Folgers coffee was placed on top of manhole covers in New York City, USA. Holes on the print allows the steam to come out. Wordings around the cup reads ‘Hey, City That Never Sleeps. Wake up.” from Folgers. This ad uses silent communication to promote it's product, which is very effective.

Learning Plan #2- Five influences

Culture: Different norms vary from culture to culture, by understanding who does what will make marketing your product easier and be more acceptable to that particular culture.



Example: The "got milk" ad that was popular some years back was a success in the US, but when the same ad was introduced in Mexico is failed because the role of housewife is more traditional than in the US and running out of milk or any other essential grocery item is not a little thing and not the stuff of joking around





Subculture: Groups of cultures that based on age, religion, race, geographical region, and ethical differences.



Example: The introduction of the Hip-Hop in the '70's caused a stir among African Americans, but today this group is very popular and still has a strong following with clothing styles, language and dance



Social Class: Groups of peoples based on social status, how wealthy you are, and behaviors.



Examples: The Kennedy's, the Vanderbilt's, the Sam Walton's or Bill Gates- these are some of the wealthiest people in the US they can have anything, go anywhere, and influence society. Their

"money talks" and gets attention to influence others.



Reference groups: Groups of individuals that share the sames values, beliefs and norms.



Example: Volunteers for organizations that are working together for the same end (Red Cross)

Group of like-minded peoples -model train builders, wooden boat enthusiasts, hikers, hunters.





Situational determinants: Outside situations that influence how a specific product or brand will be used.

Example: The the use if fish: can be eaten raw if in a sushi bar; can be fried as in Friday night fish fries, or can be broiled or baked. All are the sames product just prepared differently depending on the personal desire.

Lynne's Blog

My name is Lynne Patrick . Am in the Business program area, not decided where I want to go or end up. Have worked in various jobs- brewery, school bu s driver, retail sales, apartment manager, just to name a few. Enjoy the challenge of learning new things and seeing what the future holds for the world in years to come. I also enjoy travel- having been to Germany last spring as an exchange student from MSTC. Was in New York last October, and plan to go to Gerogia and Indiana this spring.